Politics

NFL Draft and Peloton Classes Offer a Road Map for Virtual Conventions

Democrats and Republicans will need ways to energize people remotely.
Illustration: Nichole Shinn for Bloomberg Businessweek

It’s the summer of a presidential election year: That means America’s major political parties will throw big pep rallies where 50,000 or more people gather to network, don cheesy stars-and-stripes apparel, and get pumped up for Election Day.

Or they would if there weren’t the coronavirus pandemic and social distancing to reckon with.