Jeweler Reza Has a New E-Commerce Strategy for Huge Gems
Olivier Reza just moved his father’s company from Paris to New York, and with a new online presence, he hopes to bring high jewelry to everyday life.
A yellow sapphire that Reza cut down from 197 carats to improve its color.
Photographer: Jack Koto
When Olivier Reza took over the family business and decamped from the Place Vendôme in Paris—historically the home of high jewelry—to New York City, it raised eyebrows. What did this mean for Reza, a French brand known since 1955 for its exceptional colored stones?
In fact, the move was key to his vision for a new type of high-jewelry house rooted in gemstone quality—but with an added layer of transparency and simplified commerce. Instead of the VIP-only appointments, custom orders and veiled “pricing upon request” of the past, many of the company’s pieces, which cost $6,000 to $15 million, are now available for sale online at worldofreza.com.