Technology
Amazon Unveils Biggest Grocery Overhaul Since Buying Whole Foods
It’s revamping stores, unifying online shopping carts and offering fresh-food delivery to customers who aren’t Prime subscribers.
An Amazon Fresh store in Schaumburg, Illinois.
Photographer: Christopher Dilts/BloombergThis article is for subscribers only.
Amazon.com Inc. is launching the biggest overhaul of its grocery business since it acquired Whole Foods Market six years ago—revamping stores, testing new highly automated warehouses and, for the first time, offering fresh-food delivery to customers who aren’t Prime subscribers.
In a move likely to play well with shoppers, the company also plans to merge its various e-commerce supermarket offerings—from Whole Foods, Amazon Fresh, Amazon.com—into one online cart.